1. Demand excellent service - you have a right to expect top-notch customer service.

2. Plan in Advance - Most bridal gowns have to be special-ordered, and it can take up to six months to order certain dresses. You will also need time for alterations. A word to the wise: start shopping for a gown nine months to a year before your wedding.

3. Keep an open mind when shopping - It is easy to fall in love with a certain style that you see in a magazine. Remember, dresses look much different in real life on real brides. The best advice is to keep an open mind and look at a wide variety of styles.

4. Take along only one trusted "shopping partner." - Whether it is your mom, a close friend or your fiancé, it's always helpful to get a second opinion. Shopping with an group of well-meaning friends or relatives is usually a mistake.

5. Do your homework before going shopping - Check with your ceremony site on any dress restrictions. Bring shoes that will be similar in height to what you plan to wear for your wedding day.

6. Get it in Writing - Make sure all the details of your gown order (and any promises the shop makes about delivery, sizing, etc.) are in writing BEFORE you place your deposit.